Google and Yahoo Search Advertising Partnership

Just when you thought Google or Yahoo couldn't think of the next best thing in regards to search engines and advertising. Take a look...

Google and Yahoo have agreed to a “brief” delay in the planned start of their search advertising partnership to give the Justice Department additional time to investigate the antitrust implications of the deal, the companies said Friday.

“The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the Department of Justice,” Yahoo said in a statement. “We have had discussions with regulators and look forward to responding to their questions about this agreement.”

In its statement, Google said: “As we are still in conversation with the Department of Justice, we have agreed to a brief delay in implementing the agreement while those discussions continue.”

The companies have been saying that they would go ahead with their plans in early October, regardless of whether the Justice Department had completed its review. Under the partnership, Google would place ads alongside some of Yahoo’s search results.

“Time is money in our business,” Eric Schmidt, Google’s chief executive, said in a meeting with reporters last month.

Google and Yahoo announced the deal in June and said they would voluntarily delay its implementation for about 100 days to give regulators time to review it. But the companies refused to publicly set a date for the start of the partnership.

I have used Google as my favorite search engine for a very long time and will continue to use it!